Praia do Itararé is an urban beach in São Vicente, within the Baixada Santista metropolitan region. It is approximately 700 meters long, situated between Ilha Porchat and Ilha Urubuqueçaba, bordering Santos. The beach is well-developed with a paved promenade, ample parking nearby, and direct vehicle access to the sand, making the carry distance for launching kayaks or SUPs minimal. The shoreline is characterized by a consistent shore break, with waves typically ranging from 1 to 2 meters, especially during autumn and winter when swells from the south and southeast are most consistent. These conditions create a shore break that can be challenging for launching and landing, particularly for beginners; the waves are considered intermediate level. The primary wind patterns are from the south or southeast, with mornings often providing the lightest winds and calmest surface conditions for paddling. The beach faces open ocean, offering little protection from prevailing winds and swells.

The area is highly urbanized, featuring a leisure complex with a playground and a beach garden planted with native Atlantic Forest trees. A notable landmark is the Teleférico (cable car) that transports visitors to the top of Morro do Itararé, used by hang gliders who land in a designated area on the shore. Paddlers can explore the coastline near the rocky formations of Ilha Porchat, which offer scenic views of São Vicente Bay and the historic Pênsil Bridge. The beach is a hub for water sports, regularly hosting surfing and stand-up paddleboarding competitions, indicating a vibrant, active atmosphere concentrated with a young crowd, especially during the summer. Facilities include 46 beachfront kiosks offering food and drinks, public restrooms, and showers.