Wyedean Canoe & Adventure Centre is a family-run operation established in 1987, situated on the east bank of the River Wye at Symonds Yat East. It serves as a key access point for paddlers looking to explore the Wye Valley Area of Outstanding Natural Beauty.

The centre offers canoe hire ranging from hourly sessions to multi-day trips, along with kayaking and stand-up paddleboarding. A popular half-day route runs from Kerne Bridge downstream nine miles back to the centre's private riverside location.

Beyond paddling, the centre runs climbing, abseiling, and caving sessions on and around Symonds Yat Rock, and can accommodate children and participants with disabilities. Most river trips are self-guided, though guided options are available.