Baffin Bay is a sizable, salty coastal bay located on the Texas Gulf Coast, approximately 46 miles south of Corpus Christi. It is an inlet of the larger Laguna Madre and comprises three main branches: Alazan Bay, Cayo del Grullo, and Laguna Salada. The surrounding landscape is dominated by the vast King Ranch, which limits shoreline access but provides a unique backdrop where paddlers may spot exotic animals such as zebras, camels, and nilgai grazing on the banks. The bay's character is defined by high salinity and a lack of major freshwater inflows, creating a distinct ecosystem. A notable feature is the presence of ancient serpulid rock worm reefs, which create underwater structure but can also pose a navigation hazard for paddlers.

For paddlers, access is a primary consideration as much of the coastline is privately owned. A key public launch point is Kaufer-Hubert Memorial Park, which is also a designated check-in and event location for tournaments. Williamson's Boat Ramp is another specified launch site for boats, and kayaks are permitted to launch from any kayak-accessible area within the bay. The paddling experience here is not considered relaxing or for novices; it requires ocean fishing experience and is best undertaken with a guide or experienced companion. The bay is exposed, and conditions can be challenging, likely due to wind and fetch across open water. Safety equipment, including personal flotation devices, is strongly encouraged.

The area has a quiet, remote vibe centered around fishing and weekend cabins, with communities like Riviera and Riviera Beach nearby. Facilities for paddlers are minimal but include local businesses like the Baffin Bay Convenience Store for last-minute supplies. While fishing is the predominant activity, paddlers must adhere to all Texas Parks and Wildlife regulations, including possessing a valid saltwater fishing license if angling. The best seasons for activity are through the fall and spring, aligning with fish movement patterns. Water temperatures follow typical Gulf Coast seasonal patterns, being warmest in late summer and coolest in winter.