Te Awa a te Atua Beach is located in the Whakatāne District near the settlement of Matatā, positioned on the Bay of Plenty coastline. The beach serves as the location for the Matata Campsite, a Department of Conservation facility that provides direct access to the shore. This campsite offers amenities including hot showers, non-flush toilets, and drinking water, which can be useful for paddlers staging a trip or returning from the water. The beach is situated adjacent to the Matata wildlife refuge, indicating a coastal environment with potential for observing birdlife. The area holds cultural significance for Ngāti Awa, as the beach's official name, Te Awa a te Atua Beach, was formally assigned as part of a historical claims settlement, replacing a previous name. For paddlers, this is an open coastal beach launch. The primary considerations will be exposure to the prevailing winds and swell conditions of the Bay of Plenty, and the character of the surf or shore-break at the time of launch and landing. The beach's proximity to the Matata Lagoon suggests a potential nearby paddle destination, as the Matata Lagoon Track is a popular local walking route. Paddlers can explore the lagoon's sheltered waters, which are separated from the open coast by a gravel barrier. Given the beachfront campsite, early morning or late afternoon paddles are conveniently accessible for those staying onsite. The overall experience is one of a typical Bay of Plenty beach, with a mix of recreational use and natural reserve areas nearby.