Sweet William is a charter boat based at Royal Quays Marina, Albert Edward Dock, North Shields, on the River Tyne.

The vessel offers year-round full-day fishing trips targeting cod, ling, pollack, and mackerel on offshore wrecks and reefs, as well as coastal sightseeing, drone photography, and sunrise and sunset excursions.

The boat also runs upriver cruises to Newcastle Quayside, with the option to request the Gateshead Millennium Bridge be raised on arrival — popular for special occasions. Additional services include ash-scattering trips along the coast.

Discounted rates are available for local angling club bookings.